- Exam kids take for entrance into private schools
- 3 Levels:
- Lower, middle, upper
- Lower: grades 4 & 5 trying to get into grades 5 & 6
- Middle: grades 6 & 7 trying to get into grades 7 & 8
- Upper: grades 8-12 trying to get into grades 9-12
- ISEE consists of 3 parts:
- Verbal and quantitative reasoning tests
- measure capability for learning
- Reading comprehension and math
- Essay
- Not scored, sent to requested schools
- Can only take test once within 6-month period.
- If taken a 2nd time, results cannot be reported
- Provides:
- "Standard assessment of each application's skills and a ranking of abilities and achievement against peers"
- "Standards aligned with the National Council of Teachers of English (NCTE), the International Reading Association (IRA), and the National Council of Teachers of Mathematics (NCTM)"
- "Confirmation from statisticians that each item is relevant, content, specific, and suited providing the most accurate assessments"
Industry/Market Space:
Barron's:
http://barronstestprep.com/
- Offers prep for: GRE, GMAT, SAT, ACT, PSAT but not ISEE
- One of the leaders in standardized test preps
- Personalized/Customized curriculum for individual students
- Online programs
- Access to experts, teachers, etc
- Diagnostic test
- Personalized Profiles/Dashboards
- Access to Lessons from experts
- Step-by-Step Video solutions
- Test Prep Reports
- Practice Tests:
- Video Lessons
- Video Solutions
- Lessons
- Full Length Tests
- Online Practice
- Diagnostic Test
- Thousands of practice questions
http://www.kaplan.com/
- Has essentially all standardized tests:
- Graduate Admissions:
- LSAT
- MCAT
- GMAT
- GRE
- MAT
- DAT
- PCAT
- OAT
- Medical Licensing:
- Nursing
- College Admissions:
- PSAT/NMSQT
- SAT
- ACT
- SAT Subject Tests
- AP Exams
- ASVAB
- Guidance Counselor
- Bar Review
- Grades K-8:
- SHSAT
- SSAT
- ISEE
- Academic Tutoring
- GED
- Much More
- For ISEE:
- Only offer private tutoring
- Call 1800-KAP-TEST
As of now, the market space for ISEE test prep is pretty open. As far as our research shows, there are currently no companies that offer online help/test prep for the ISEE. This gives Test Innovators a lot of leverage because they essentially found a niche in the market and are the first to do what they are doing (offer practice tests and test prep).
Even so, we have researched Barron's and Kaplan to analyze the practices they use for other standardized tests to help understand their business model and what has been successful for them to help shape the vision of Test Innovators.
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