Milestone 3 - Client Presentation

Here is the PowerPoint that we used in our presentation with our client:

https://www.dropbox.com/s/0c214qr3bdvy0j8/Client%20Presentation.pdf

Milestone 2 - Analyze, Clean-Up and Visualize Excel Data

Below are the screenshots of our data:

Original data set: http://gyazo.com/c01a1d864f7b773582d949540815f2a7

First iteration:
http://gyazo.com/a681a0df4eb070acfced98e5b4eeecd2
http://gyazo.com/51781fe39062f343db1eb6ae6063b56f
http://gyazo.com/aa7e152e6ffb31bddc254ebea804949a
http://gyazo.com/aa7e152e6ffb31bddc254ebea804949a
http://gyazo.com/2c835c7b218671d5e1e174ce3b88d380
http://gyazo.com/f899545fe3fa5face5fe59fb90fb7535

Second iteration:
some macro coding to clean up data: http://gyazo.com/e83706488701f1278700f2abc21ab6d7
http://gyazo.com/2ab9d02e041fe931e1d4ef97c3f31ed9
http://gyazo.com/a15ab73a1ddd071a233716bb41d73d59
http://gyazo.com/d87aebc5737c362f3ac7a41e747fde7a
http://gyazo.com/d87aebc5737c362f3ac7a41e747fde7a
http://gyazo.com/e062fb5f03ab73f4a1951037c7c66a03
http://gyazo.com/6750408147865d4a2bdcde5b26fda7b7
http://gyazo.com/6750408147865d4a2bdcde5b26fda7b7
http://gyazo.com/9b470dca5d183cc090636b62da54d5f7

Third iteration:
http://gyazo.com/7ebc3c62949213ae075e56233228c7de
http://gyazo.com/b6ea800a181df6803f6bcf6807a63be6
http://gyazo.com/ac44cf4fb26242bf26953b07718c7d50
http://gyazo.com/b38b8a072cc977f735703176f08ab7a4
http://gyazo.com/8b306557efecef08af0a7d3ed3c2b1b4
http://gyazo.com/fb614853f000954ea85b41f5cb6092ca
http://gyazo.com/1393ab3dbfe18d4936fece4e526f7142
http://gyazo.com/8c3dbf17158aa21a328b09a5e0b639d4

Fourth iteration:
http://gyazo.com/58933206ab8538ec8c9fe1454e2d30ae
http://gyazo.com/2a979beb000274490173aa29ca0f9ca0
http://gyazo.com/29dffdee33100970b2ad8829e56fa152
http://gyazo.com/1f9a5233a71a7efedbfe94f3c40b5d21
http://gyazo.com/dcbe94a19b0d708b3f5d2937007b0f88
http://gyazo.com/2ed596064008ccd866ecfe9d6e8370f5
http://gyazo.com/8d2449c344b571dcc1038771207e61f0
http://gyazo.com/f32619dc3411b11725d69ee222567e17

Milestone 1 - Research: ISEE, Industry/Market Space

ISEE: Independent School Entrance Exam

• Exam kids take for entrance into private schools
• 3 Levels:
• Lower, middle, upper
• Lower: grades 4 & 5 trying to get into grades 5 & 6
• Middle: grades 6 & 7 trying to get into grades 7 & 8
• Upper: grades 8-12 trying to get into grades 9-12
• ISEE consists of 3 parts:
• Verbal and quantitative reasoning tests
• measure capability for learning
• Reading comprehension and math
• Essay
• Not scored, sent to requested schools
• Can only take test once within 6-month period.
• If taken a 2nd time, results cannot be reported
• Provides:
• "Standard assessment of each application's skills and a ranking of abilities and achievement against peers"
• "Standards aligned with the National Council of Teachers of English (NCTE), the International Reading Association (IRA), and the National Council of Teachers of Mathematics (NCTM)"
• "Confirmation from statisticians that each item is relevant, content, specific, and suited providing the most accurate assessments"

Industry/Market Space:

Barron's:
http://barronstestprep.com/

• Offers prep for: GRE, GMAT, SAT, ACT, PSAT but not ISEE
• One of the leaders in standardized test preps
• Personalized/Customized curriculum for individual students
• Online programs
• Access to experts, teachers, etc
• Diagnostic test
• Personalized Profiles/Dashboards
• Access to Lessons from experts
• Step-by-Step Video solutions
• Test Prep Reports
• Practice Tests:
• Video Lessons
• Video Solutions
• Lessons
• Full Length Tests
• Online Practice
• Diagnostic Test
• Thousands of practice questions

Kaplan:
http://www.kaplan.com/

• Has essentially all standardized tests:
• Graduate Admissions:
• LSAT
• MCAT
• GMAT
• GRE
• MAT
• DAT
• PCAT
• OAT
• Medical Licensing:
• Nursing
• College Admissions:
• PSAT/NMSQT
• SAT
• ACT
• SAT Subject Tests
• AP Exams
• ASVAB
• Guidance Counselor
• Bar Review
• Grades K-8:
• SHSAT
• SSAT
• ISEE
• Academic Tutoring
• GED
• Much More
• For ISEE:
• Only offer private tutoring
• Call 1800-KAP-TEST

As of now, the market space for ISEE test prep is pretty open. As far as our research shows, there are currently no companies that offer online help/test prep for the ISEE. This gives Test Innovators a lot of leverage because they essentially found a niche in the market and are the first to do what they are doing (offer practice tests and test prep).

Even so, we have researched Barron's and Kaplan to analyze the practices they use for other standardized tests to help understand their business model and what has been successful for them to help shape the vision of Test Innovators.